The media campaign for Matthew Vaughn's Kick-Ass has officially ramped up. The teaser for Vaughn's adaptation of Mark Millar and John Romita Jr.'s acclaimed comic series of the same name launched yesterday, and while it's tough to give a true picture of the film's tone with a green band teaser, I'd say this one does a pretty decent job. You can check it out embedded below, courtesy of ComingSoon.net.
I've had a couple issues of Millar and Romita Jr.'s comic sitting in my collection for quite a while now, and I only just got around to reading them a few days ago. Kick-Ass is the story of a comic fanboy (Aaron Johnson) without superpowers who decides to become a superhero. His popularity spawns a plethora of copycat superheros. These copycats include Big Daddy (Nicholas Cage), Hit-Girl (Chloe Moretz) and Red Mist (Christopher Mintz-Plasse). That's the basis for both the film and the comic series, which is currently on its seventh issue.
MySpace premiered a new poster yesterday, pictured above. You can also view the series of character posters that showed up on the film's official site by clicking here. They serve as the site's background.
Suffice to say, I can't wait for this movie. It's a big risk to make a rated-R comic book movie with such a young cast, but Vaughn seems to have the feel and tone of the comic down pat. Can't wait for April 16, 2010.
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